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The founder of All Things Golden shares her tips to make the most of Afterpay Day.

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When Olivia Coleman launched her fashion label <a href="https://allthingsgolden.com.au/" rel="noopener noreferrer" target="_blank">All Things Golden </a>(A.T.G) in 2016, she was determined to build a brand that would be the antithesis of fast fashion. That meant long-lasting, everyday essentials that customers could wear and love for years.In keeping with this ethos, Coleman is scrupulous about the promotions that A.T.G participates in. “We are very selective when it comes to <a href="https://www.afterpay.com/en-AU/business/access/smarter-discounting/retail-discount-strategy" rel="noopener noreferrer" target="_blank">discounting</a> and sales.”However, there is one event the brand has taken part in every year for the past three years – <a href="https://www.afterpay.com/en-AU/afterpay-day-merchants" rel="noopener noreferrer" target="_blank">Afterpay Day</a>, which last year drove $200,000 in revenue.Here are A.T.G’s tips for success with <a href="https://www.afterpay.com/en-AU/afterpay-day-merchants" rel="noopener noreferrer" target="_blank">Afterpay Day</a>:

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<h2>Plan early</h2>Coleman’s hard-working team of 10 starts planning their Afterpay Day strategy two months in advance.“We tend to go pretty hard and make sure we’re across everything," Coleman says. "We start with creating a really strong visual campaign that flows across from our site and then through all of our marketing channels. Specifically, we do a lot with both paid and organic platforms on both Meta and Instagram."

<h2>Try SMS and emails to reach loyal customers</h2>Although Afterpay Day attracts new customers, it’s the brand’s existing customers who are most likely to purchase during the event. To reach its loyal customer base, A.T.G sends text messages and email, and carefully considers the timing.“We don't typically like to do any lead-up campaigns for sales as I know some other brands do,” Coleman says. “We like to keep our sales limited and exclusive, so we really only let our database know the night before and explain they have exclusive early access.”“We generally use Afterpay Day as an opportunity to provide extra value to our existing customer base."Sending emails and text messages allows these customers to shop before everybody else, "and as we produce in limited quantities this means there's less chance they'll miss out on the things they love.”

<h2>Make your offer obvious</h2>As for the execution of the email creative, Coleman keeps the messaging simple and straight to the point.While she says she tries not to overthink the creative assets too much, she does have one golden rule regarding the actual placement of the discount: the email subject line and preview should hint or tease the discount but the actual offer should be revealed when subscribers open the email.“Some businesses put their offers and discount codes in their subjects which we don't do because you want people to open the email and to click the assets within it."

<h2>Try new channels</h2>For A.T.G's most recent Afterpay Day in August 2022, Coleman experimented with promoting the offer on TikTok – and says she is still fine-tuning her approach.“We started by using the same kind of content that we would generally use for video reels and advertising on Instagram. We did that as a starting point and we did see success once we built hot and warm audiences. But when it comes to converting cold audiences through TikTok ads, it's a lot harder."

<h2>A golden result</h2>The team’s hard work and months of planning paid off in a major way. All Things Golden’s participation in Afterpay Day last August saw an increase of $55,000 in sales. Across the four days of the sale, the brand saw an overall revenue of over $200,000.And while the sales alone are a major achievement, Coleman says it’s the team camaraderie that really stands out as a personal highlight from the event.“It creates a collaborative buzz around our office and warehouse. Working in the lead up to an event like Afterpay Day, it’s just a really fun time of year for us and customers as well! For them to be able to purchase things they've been holding out for… it’s really special."

In 2023, the brand has some exciting plans on the horizon, including an upcoming denim collection and expanding both local and <a href="https://www.afterpay.com/en-AU/business/access/international-commerce/selling-internationally" rel="noopener noreferrer" target="_blank">international markets</a>.“Over the past two years, we’ve been selling into the US and it’s now over 50 per cent of our revenue. We have lots of amazing opportunities at our fingertips. I want to continue to grow sustainably while maintaining the values of our business.”

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The founder of All Things Golden shares her tips to make the most of Afterpay Day.

The founder of All Things Golden Liv shares her tips to make the most of Afterpay Day.

How Afterpay Day helped this fashion brand drive $200k

How this fashion brand drove $200k during Afterpay Day

It’s one of the year’s biggest sales events – and we’ve done the research into what consumers will buying and where they will be spending. Your planning starts here.

Inflation may be dominating the headlines, but that isn’t stopping shoppers from reaching for their wallets for a bargain.In fact, despite cost of living concerns – or perhaps because of them – Australasians are keener than ever to secure discounts and deals. According to a newAfterpay survey, <a href="https://business.afterpay.com/rs/539-RJA-633/images/Afterpay%20Day%20Unlocked%20-%20Consumer%20Insights%20Report%20-%20August%202022.pdf?%24web_only=true&amp;_branch_match_id=1024520572256656990&amp;utm_medium=marketing&amp;_branch_referrer=H4sIAAAAAAAAA8soKSkottLXT0wrSS0qSKxMLNUtT03SSywo0MvJzMvWT9VPLEjRLc3LyU%2FOTk3RTSxNNzICAE3genI0AAAA" rel="noopener noreferrer" target="_blank">Afterpay Unlocked</a>, 8 in 10 Afterpay customers plan to shop the upcoming Afterpay Day sale.Not only that, but 40 per cent of shoppers will be spending more than in previous years.Have you submitted your Afterpay Day promotional offer? Submit your offer <a href="https://afterpayteam.typeform.com/apd-aug-2022?utm_source=access-article&amp;utm_medium=unlocked-report&amp;utm_campaign=submit-cta-button&amp;typeform-source=www.afterpay.com" rel="noopener noreferrer" target="_blank">HERE</a> before Tuesday 9th August to participate.

Growing awarenessIt may only be a few years old, but Afterpay Day has become a much-anticipated event in the savvy bargain hunter’s calendar.&nbsp;Most Afterpay shoppers are familiar with Afterpay Day, and, among Australians, it’s better known than the likes of Cyber Monday, Vogue Online Shopping Night and Amazon Prime Day.&nbsp; Why Afterpay Day?The number one reason that consumers shop during Afterpay Day is to take advantage of deals. This is closely followed by the desire to get value for money, treat themselves and save some cash.&nbsp;Last Afterpay Day, almost three-quarters of shoppers spent up to $500; this time around, 38 per cent plan to spend more than they previously did. How shoppers will spendMore than ever, shoppers are planning ahead when it comes to Afterpay Day.&nbsp;One in two consumers will research what’s on offer ahead of time, and one in three will hold out until Afterpay Day to make specific purchases.&nbsp;They’re looking both to chain stores and small businesses for bargains, with seven out of ten planning to shop small.As life slowly returns to Covid normal, the survey suggests more people will be heading into physical stores to make their purchases than during the last event, but online sales will still dominate, with 80 per cent of respondents planning to shop from their phone or computer.&nbsp; What they’ll buyConsumers have a pretty long shopping list, according to Afterpay’s survey – and there are some surprising categories leaping up the wish list.&nbsp;Although clothing, footwear and accessories are still the number one category, closely followed by beauty, health and wellness, tech and electronic goods are becoming increasingly popular during Afterpay Day.&nbsp;Another big winner? Anything related to homes, with 41 per cent of consumers likely to shop for homewares, furniture and home improvements (a rise of 23 per cent). How to secure the saleEver alert for a deal, most people (80 per cent) want to see a fixed discount on the purchase price. Consumers are also likely to be lured by spend and save offers, free gifts with purchase, buy one get one at a discounted price, and retailer loyalty points. Those who love a gift with purchase say they’re happy to pay up to $250 to score their freebie.

Want more insights and tips on how to nail Afterpay Day?

It’s one of the year’s biggest sales events – and we’ve done the research into what consumers will buying and where they will be spending. Your planning starts here.

Afterpay Day is nearly here. Here’s how to prepare.

Boost sales by displaying Afterpay clearly on your website.

No matter what you sell – whether it’s clothing, camping gear or candle-making classes – your website has one job: to make it as easy as possible for customers to buy from you.That’s where Afterpay comes in. It’s proven that merchants offering Afterpay enjoy customers who shop more frequently and who have a higher average order value1.That’s why it’s important to let customers know you have Afterpay from the moment they enter your website through to the purchase point – the product page - and the checkout.&nbsp;Here’s how to create an Afterpay buying journey.&nbsp;<h2>The home page</h2>What it is: Displaying Afterpay’s logo on your homepage.Why it’s important: To attract customers who want to use Afterpay.This is the first and most obvious place to tell customers you have Afterpay. You can display Afterpay on a home page banner, a dedicated module or on the footer.Sydney vintage retailer<a href="https://restatedvintage.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(0, 0, 0); background-color: transparent;"> </a><a href="https://restatedvintage.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(5, 99, 193); background-color: transparent;">Restated Vintage</a> displays Afterpay’s logo prominently in the top right corner of its home page, above the fold. It is clearly visible on both desktop and mobile screens.

Northern Beaches jeweller Natalie Fitch of<a href="https://www.afterpay.com/en-AU/business/access/success-stories/natalie-fitch-interview" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;"> Natalie Marie Jewellery</a> displays Afterpay on the product page, saying, “For us it’s about giving clients options – and driving awareness around those options.”&nbsp;

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“Afterpay just gives the customer so much more flexibility,” says founder Ben Randall, who adds that most Restated Vintage customers are under 30. “And pretty much everyone [that] age uses Afterpay.”&nbsp;Sales doubled when Restated Vintage added Afterpay. “We would have a lot less customers if we didn’t have it,” says Randall.&nbsp;How to add Afterpay to your home page:Download logos<a href="https://drive.google.com/drive/folders/14onLibpg2ObR17vta160dsw1knweYu0I" rel="noopener noreferrer" target="_blank" style="color: rgb(0, 0, 0); background-color: transparent;"> </a><a href="https://drive.google.com/drive/folders/14onLibpg2ObR17vta160dsw1knweYu0I" rel="noopener noreferrer" target="_blank" style="color: rgb(5, 99, 193); background-color: transparent;">here</a>.To add Afterpay to your home page, speak to your developer. Or, find out more for <a href="https://developers.afterpay.com/afterpay-online/docs/shopify-site-messaging" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">Shopify websites</a>, <a href="https://developers.afterpay.com/afterpay-online/docs/woocommerce-configure-plugin" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">WooCommerce </a>sites, and <a href="https://developers.afterpay.com/afterpay-online/docs/bigcommerce-afterpay-site-messaging" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">BigCommerce </a>sites.<h2>The product page</h2>What it is: An Afterpay widget on your product page,Why it’s important: To remind customers that you have Afterpay at a key point in the decision-making process - when they add to cart.If Afterpay doesn’t appear on your product page, you could be missing out on sales. That’s because the product page is a key step in the purchasing journey; it’s the moment that customers decide to add to cart – or not.Adding Afterpay to your product page also enables customers to visualise how their payment will be broken into four installments.

How to add Afterpay to your product page: Afterpay is automatically added to your product page as part of the integration process. However, sometimes it can drop off during website updates.Find out more about why to add Afterpay to your product page, or discover how to add Afterpay to your product page on <a href="https://developers.afterpay.com/afterpay-online/docs/shopify-site-messaging" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">Shopify websites here</a>, <a href="https://developers.afterpay.com/afterpay-online/docs/woocommerce-configure-plugin" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">WooCommerce </a>sites, and <a href="https://developers.afterpay.com/afterpay-online/docs/bigcommerce-afterpay-site-messaging" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">BigCommerce </a>sites.Need extra assistance? Contact our t<a href="https://afterpay.formstack.com/forms/global_merchant_technical_support" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">echnical support team</a>.&nbsp;<h2>The checkout page</h2>What it is: The payment pageWhy it’s important: This is your last opportunity to close the sale. Offering Afterpay can help reduce cart abandonment.Up to<a href="https://baymard.com/lists/cart-abandonment-rate" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(0, 0, 0);"> </a><a href="https://baymard.com/lists/cart-abandonment-rate" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(5, 99, 193);">70 per cent</a> of online shopping carts are abandoned. One way to reduce cart abandonment – and drive more sales – is to remind customers that you offer flexible payments using Afterpay.&nbsp;<a href="https://www.afterpay.com/en-AU/business/access/success-stories/rumbie-mutsiwa-interview" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Rumbie Mutsiwa</a>, the founder of Sydney hairdressing salon and beauty products brand Rumbie &amp; Co, includes Afterpay on her checkout page. When customers select Afterpay at checkout, they are presented with a breakdown of the four payment installments.

&nbsp;“I think Afterpay is just brilliant. It’s genius,” says Mutsiwa.How to add Afterpay to your checkout:&nbsp; Afterpay is automatically added to your checkout page as part of the integration process. Find out more about how to add Afterpay to your checkout page on <a href="https://developers.afterpay.com/afterpay-online/docs/shopify-site-messaging" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Shopify websites here</a>, <a href="https://developers.afterpay.com/afterpay-online/docs/woocommerce-configure-plugin" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">WooCommerce </a>sites, and <a href="https://developers.afterpay.com/afterpay-online/docs/bigcommerce-afterpay-site-messaging" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">BigCommerce </a>sites.<h2>&nbsp;A Frequently Asked Questions (FAQ) page</h2>What is it: A page dedicated to answering customer questions, including questions about payment.Why it’s important: Navigating to a FAQ page demonstrates that a customer is carefully researching their purchase. They may simply need more information.Help give customers the information they need to complete their purchase by including details about Afterpay on your website’s FAQ page. Consider including questions such as: What payment options do you offer? How does Afterpay work?Remember that some customers may need more information to help them understand Afterpay and how buy-now-pay-later works.

Inclusive fashion retailer <a href="https://www.afterpay.com/en-AU/business/access/success-stories/matthew-skerritt-interview" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">EveryHuman </a>features a FAQ page under customer care on the footer of its home page. The FAQ includes the question: What payment options do you offer? And lists Afterpay as the buy-now-pay-later option.

“Afterpay is very visible on the home page on our website,” says Every Human founder Matt Skerritt.How to add a FAQ section: Navigate to the footer section of your website and add an additional page for frequently asked questions. Don’t forget to include information on <a href="https://www.afterpay.com/en-AU/business/access/set-up-for-success/how-afterpay-works-customers" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">how Afterpay works for customers.&nbsp;</a>

&nbsp;Important Information:&nbsp;1. Mastercard AU Incrementality Study, October 2020

Boost sales by displaying Afterpay clearly on your website.

Want to drive sales with your ecommerce site? Here's how and where to add Afterpay 

Add Afterpay to your ecommerce site and drive sales

Add Afterpay to your website

Add Afterpay to your website AU

From launch,<a href="https://www.afterpay.com/en-AU" rel="noopener noreferrer" target="_blank" style="color: rgb(0, 0, 0); background-color: transparent;"> Afterpay</a> has been a customer-first brand

In just seven short years, <a href="https://www.afterpay.com/en-AU" rel="noopener noreferrer" target="_blank">Afterpay</a> has grown from a simple idea, dreamed up by 24-year-old Nick Molnar in his home in Sydney, to a game-changing global payments leader with 16.2m customers.&nbsp;At the heart of <a href="https://www.afterpay.com/en-AU" rel="noopener noreferrer" target="_blank">Afterpay</a>’s success is its customer-first approach.From the beginning, Molnar and his co-founder Anthony Eisen understood that Millennials and Gen Z consumers prefer a cashless, credit-free lifestyle – and so they created a payment platform that delivers that.&nbsp;Today, <a href="https://www.afterpay.com/en-AU" rel="noopener noreferrer" target="_blank">Afterpay</a> enables consumers to buy now and pay later - without incurring debt or compounding interest. <a href="https://www.afterpay.com/en-AU" rel="noopener noreferrer" target="_blank">Afterpay</a> is completely free for customers who pay on time, allowing them to access the things they want and need while still maintaining financial wellness and control.<a href="https://www.afterpay.com/en-AU" rel="noopener noreferrer" target="_blank">Afterpay</a> also takes a unique approach to late payments. If customers miss a payment, they won’t be able to use <a href="https://www.afterpay.com/en-AU" rel="noopener noreferrer" target="_blank">Afterpay</a> until their payments are up to date. Late payment fees are charged but are fixed, capped and do not accumulate over time. Customers are never forced into revolving debt.This approach is part of <a href="https://www.afterpay.com/en-AU" rel="noopener noreferrer" target="_blank">Afterpa</a>y’s belief in a more accessible world, in which people are rewarded for doing the right thing, and an economy where everyone wins.And customers love <a href="https://www.afterpay.com/en-AU" rel="noopener noreferrer" target="_blank">Afterpay</a> for it.&nbsp;<a href="https://au.trustpilot.com/review/afterpay.com" rel="noopener noreferrer" target="_blank">Afterpay’s Trustpilot reviews are glowing. “Afterpay has helped me so much,” reads one. “Afterpay is the best thing that ever happened to me,” says another. </a><a href="https://www.afterpay.com/en-AU" rel="noopener noreferrer" target="_blank">Afterpay</a> is so well-loved that customers have set up Facebook Groups entitled ‘We Love <a href="https://www.afterpay.com/en-AU" rel="noopener noreferrer" target="_blank">Afterpay</a>’ and ‘<a href="https://www.afterpay.com/en-AU" rel="noopener noreferrer" target="_blank">Afterpay</a> Obsession’.<h2>Why have customers embraced <a href="https://www.afterpay.com/en-AU" rel="noopener noreferrer" target="_blank">Afterpay</a>?</h2>We are <a href="https://www.afterpay.com/en-AU/business/access/marketing/customer-centricity" rel="noopener noreferrer" target="_blank">customer-centric</a><a href="https://www.afterpay.com/en-AU" rel="noopener noreferrer" target="_blank">Afterpay</a> was developed to meet customer needs, and we champion customers’ best interests when it comes to making purchases.&nbsp;We are a budgeting toolMany customers use <a href="https://www.afterpay.com/en-AU" rel="noopener noreferrer" target="_blank">Afterpay</a> as a budgeting tool, as it splits their payments over four instalments. Customers can manage their payments through the app or online at <a href="https://www.afterpay.com/en-AU" rel="noopener noreferrer" target="_blank">afterpay.com</a>, and pay nothing extra to spread their payments or pay off early.&nbsp;We are a new way to pay<a href="https://www.afterpay.com/en-AU" rel="noopener noreferrer" target="_blank">Afterpay</a> makes purchasing more convenient. We enable customers to access the things they want, when they want them.We encourage responsible spendingWe send payment reminders via SMS and email, and apply personal order and account limits.

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Around the world, customers have embraced Afterpay. Here's why...

Why customers love Afterpay

Want to understand how Afterpay works from your customers’ point of view? Here’s how...

Put simply, Afterpay allows your customers to pay in 4 instalments over 6 weeks.&nbsp;Customers can use Afterpay in your business or online. (In fact, many Australians use <a href="https://www.afterpay.com/en-AU/categories" rel="noopener noreferrer" target="_blank">Afterpay’s Shop Directory </a>to discover and shop Afterpay merchants. Last year, the Shop Directory sent <a href="https://www.afterpay.com/en-AU/business" rel="noopener noreferrer" target="_blank">27 million referrals </a>to Afterpay businesses, globally).<h2>When customers pay with Afterpay online.</h2>When it’s time to complete their purchase, new customers simply choose Afterpay as the payment option at checkout. They will then repay Afterpay in 4 instalments over 6 weeks.&nbsp;&nbsp;<h2>When customers pay with Afterpay in your store.</h2>In your business, the process is just as easy: customers simply use the <a href="https://www.afterpay.com/en-AU/mobile-app?_branch_match_id=1019084116183268495&amp;utm_source=afterpay&amp;utm_campaign=us-shophome-navbar&amp;utm_medium=organic-banner&amp;_branch_referrer=H4sIAAAAAAAAA8soKSkottLXT0wrSS0qSKwsLdZLLCjQy8nMy9YvCoksTsooMzDLSgIA7a2%2BAycAAAA%3D" rel="noopener noreferrer" target="_blank">Afterpay app</a>, and tap to pay with Apple Pay, Google Pay or Samsung Pay - just like they do with any other digital card. Again, remaining payments are spread over the following six weeks.<h2>What happens if customers miss a payment?</h2>If a customer misses a payment, they won't be able to buy anything else until their payments are up to date. Customers may notice their spending limit decreases too; this is because our system takes into account a range of different factors, including late payments, in deciding spending limits. Ultimately, all steps we take are to help customers spend responsibly with Afterpay.Even if customers miss a payment, you (the merchant) will not be affected.<h2>How much are late fees for customers?</h2>Total customer late fees are capped at 25% of the order price, and will never exceed $68 per order, regardless of the order amount:<ul><li>For orders $40 and over: each time a payment is late, an initial fee of $10 will be charged. A further fee of up to $7 will be charged if the payment remains unpaid seven days after the due date. For example: A $60 order with four $15 instalments will incur an initial $10 late fee, and a further $5 if the payment remains unpaid seven days after the due date.&nbsp;</li><li>For orders under $40: the maximum possible late fee is $10 and will only be charged once. For example: A $20 order with four $5 instalments will only ever incur a one off $5 late fee.</li></ul>We also pause a customers' account until the balance is paid and they're back on track. We’re committed to doing everything we can to help customers not miss a payment. We’ve designed Afterpay to be completely different to traditional credit products that charge interest, so that our customers are never in a situation of high compounding interest and revolving debt.

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Understanding how Afterpay works from your customers' perspective.

Are you an Afterpay retailer who wants to understand how Afterpay works for your customers? Here's our guide

How Afterpay works for customers

How Afterpay works - for your customers

How Afterpay works - for customers

What to expect once you become an Afterpay merchant.

You’ve signed up to Afterpay. Now, what?&nbsp;As a merchant, understanding Afterpay’s payments process is key. Not only will it give you clarity, but you’ll also be able to answer any questions from your customers.Now that you’re an Afterpay merchant, here’s what to expect: first, integrate Afterpay into your online checkout or business terminal. Customers then make purchases as they normally do, but can split their purchase over four payments. However, you, the merchant, will be paid within days.&nbsp;In short: becoming an Afterpay merchant means you can offer your customers a more flexible way to buy. They can get what they want, when they want it, increasing <a href="https://www.afterpay.com/en-AU/business" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">average order value by up to 40%</a>Here’s how it works…

Want to understand how Afterpay works for your customers? <a href="https://www.afterpay.com/en-AU/business/access/set-up-for-success/how-afterpay-works-customers" rel="noopener noreferrer" target="_blank" style="color: rgb(0, 0, 0); background-color: transparent;">Find out here.</a>

What to expect once you become an Afterpay merchant.

You've signed up to Afterpay. Here's how payments and transactions work now that you're an Afterpay merchant