Due to COVID-19 restrictions across New Zealand, some stores are closed until further notice. Please note delivery delays may occur for retailers during this period.

Due to COVID-19 restrictions across New Zealand, some stores are closed until further notice. Please note delivery delays may occur for retailers during this period.

Retailer Resources

Our top-tier creative team has crafted marketing banners, icons and other content for your brand to use across channels.

Afterpay Logo Lockup

Black on Bondi Mint

White on Black

Bondi Mint on Black

Black on White

Our Afterpay logo is our most important visual asset. The logo lock-up is composed of the Loop and a custom wordmark. This mark is Afterpay’s official logo and is used in all marketing materials and products. The wordmark should never be used independently. It must always appear as the full lock-up and only in the colours specified. The file formats included are pngs, jpgs, eps, svgs.

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Afterpay Loop - Sticker and App Icon

Black on Bondi Mint

Black on Bondi Mint

Bondi Mint on Black

Bondi Mint on Black

Black on White

Black on White

White on Black

White on Black

Our Sticker may show up as physical vinyl decals on windows, as circular hangtags, or in other similar forms. The Sticker is only used in the four colour combinations shown below. It is never used in any other colours. Use the asset as is. Do not adjust the scale or positioning of the Loop within the circle Our App Icon is for our app as well as for all of our Social Media Avatars. Like the Sticker, it is only used in the four colour combinations shown below. It is never used in any other colours. The file formats included are pngs, jpgs, eps, svgs.

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Afterpay Badge

Black on Bondi Mint

Black on White

Bondi Mint on Black

White on Black

Our Afterpay Badge is our second most important visual asset. This creative is what shows up on all of our merchants’ digital commerce platforms. The badge functions as a call-to-action. The file formats included are pngs, jpgs, eps, svgs.

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Clear space

A specified clear space ensures the integrity and impact of the Afterpay logo. The logo’s horizontal exclusion zone is equal to the height of the wordmark (× in the diagram). To create the vertical exclusion zone, use the × in the diagram and start from the top of the x-height of the wordmark and the bottom of the x-height.

Minimum Size

Our Afterpay Badge is our second most important visual asset. This creative is what shows up on all of our merchants’ digital commerce platforms. The badge functions as a call-to-action. The file formats included are pngs, jpgs, eps, svgs.

32px/32mm54px/32mm
32px/14mm32px/14mm

Logo Misuse

Our logo is central to our brand and to how we show up in the world. It is important that we treat it with respect. There are strict guidelines to abide by when using our symbol and wordmark together. Staying consistent within these limits helps maintain brand integrity. By following the guidelines, we will have a cohesive brand. Below you will find treatments and effects to avoid.

Do not use the wordmark without the loop

Do not outline the loop

Do not add a gradient fill to the loop

Do not rotate the logo

Do not add a drop shadow to the logo

Do not distort the logo

Do not rearrange elements of the logo

Do not colour or place images inside the logo

Do not use colours not specified for the logo

Brand Collaboration

For brand collaborations, use an “X” to symbolize the relationship between Afterpay and the partner brand. Our Afterpay Logo appears first in sequence with the partner logo. Use the spacing indicated below to create the lock-up. Both our brand and the partners we work with need to be respected. Both brands and their respective logos are essential.

X

Use an “X” to symbolize the relationship between Afterpay and the partner brand. The Afterpay Logo appears first in sequence with the partner logo. Use the spacing indicated below to create the lock-up. The “X” is equal to the height of the Afterpay Logo. The stroke weight is 1px. The cap ends of the stroke is rounded. The lines in the “X” are rotated at 45˚. Logo or Badge: make the best judgement when creating a visually balanced lock-up. For simple wordmark combinations, use the Afterpay Logo. For partner logos with complex shapes, use the Afterpay Badge.

Clear space

The clear space around lock-ups uses the size of the “X”

Horizontal Lock-up

Badge Horizontal Lock-up

Vertical Lock-up

Badge Vertical Lock-up

Brand Collaboration

Our primary palette is the core of our brand identity and should be used for any Afterpay branded materials. The palette consists of Bondi Mint, White and Black.