You asked, we answered: Afterpay is now available “IRL” to customers nationwide.
Today, Afterpay is excited to announce that our in-store payment solution is available to all U.S. Afterpay customers at some of the leading retail stores. Just in time for the holiday season, shoppers can use the Afterpay they know and love with their favorite brands in-store--including Forever 21, Levi’s, Skechers, Solstice Sunglasses, Finish Line, and select DSW stores--and take their purchases home same-day.
Afterpay in-store allows customers to pay for their purchases with an Afterpay card, a virtual, contactless card stored in their digital wallet. At the register, customers simply tap the card icon in their Afterpay app, which activates the digital wallet card and completes the purchase through Apple Pay or Google Pay. Like Afterpay online, customers pay for their purchase in four installments, without having to take out a traditional loan, pay interest, or worry about any upfront fees.
“Afterpay customers can now choose either physical or online shopping to buy holiday gifts--which brings new customers and drives more sales conversion to retailers without any additional set-up or integration costs, “ said Nick Molnar, Afterpay’s Co-founder and CEO of North America. This is great news for retailers, as our research finds that customers who shop both online and in stores spend 15-20% more per transaction than those who only shop online. Plus, they shop 66% more frequently.
Retailers can realize a significant boost in order size: Afterpay merchants typically see a 3x increase in average order values compared to other payment forms, and a 2x increase in units per transaction, according to our data.
Afterpay’s in-store offering was first introduced in Australia and New Zealand (ANZ) in 2016, making us one of the only online payment companies to successfully offer our service in physical stores. We’re excited to do the same for American merchants and shoppers ahead of a busy holiday season. To learn how to seamlessly integrate Afterpay in-store at your brick-and-mortar locations, reach out to our sales team.