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Adyen + Afterpay: Partnering to Deliver Flexible Payments

Afterpay is joining forces with Adyen, the global payments platform of choice for many of the world’s leading retailers.

Through this new partnership, merchants of Adyen can offer Afterpay to their customers in the United States, UK, Canada, Australia, and New Zealand. 

Among the first retailers to offer Afterpay with Adyen is Hunter, the iconic British outdoor lifestyle brand. “We wanted a way of offering our customers more flexibility through payments, as we know giving our customers choice to pay in a way that suits them drives on-site conversion,” said Bryony Longden, Senior eCommerce manager for Hunter. 

The partnership is a win for both merchants and consumers. “By offering Afterpay through Adyen, we were able to implement this new payment method quickly and effectively to offer a seamless checkout experience. The ability to split payments really helps to make higher price point items accessible to our customers,” said Longden. 

Afterpay’s “buy now, pay later” (BNPL) offering helps retailers attract a growing segment of the population who prefer to pay without incurring traditional credit-style debt, interest or fees (more than 90% of Afterpay transactions are made with a debit card). “BNPL has changed the retail industry--as young shoppers prefer to use their own money to buy items they need and want--instead of using credit cards which often lead to revolving debt with interest and fees,” said Ben Pressley, SVP of Global Sales Strategy and Operations at Afterpay. For this reason, merchants offering Afterpay often see an average increase in conversations of around 22%, as well as increased cart size, higher customer satisfaction, and more repeat shoppers as they tap into Afterpay’s more than 13 million U.S. customers.

“We are so excited to kick off our partnership with Adyen and Hunter to offer a payment solution that delivers real benefits to consumers and retailers alike,” said Pressley. 

Interested in marketing your brand with Afterpay? Reach out to our team today by clicking here.

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Afterpay Marketing
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