Set your franchise business up for success
From setup to sales – discover smart ways to get more from Afterpay.
Ready to grow your sales with Afterpay?
You’re in the right place. This page is packed with practical tips to help you unlock value from Afterpay, manage your account, and grow your customer base.
How to attract Afterpay customers to your business
Afterpay is how millions of customers prefer to pay. Letting them know you offer Afterpay can increase conversion and average order value. These tools help you get the word out where it counts.
Download digital marketing assets
Customers can’t choose Afterpay if they don’t know it’s available. These ready-to-go assets help you promote that you accept Afterpay across your website and marketing channels (including social, email and more) so you can build awareness and grow sales.
Order In-store Afterpay Signage (VM)
Afterpay signage makes a real difference. It helps customers see you offer Afterpay at the right point of decision – and it's proven to work, driving a 12% uplift in incremental customers* when displayed. Keep your signage visible, or order more if you need a refresh.
Afterpay signage makes a real difference. It helps customers see you offer Afterpay at the right moment — and it’s proven to work, driving a 12% uplift in incremental customers* when displayed. Keep your signage visible, or order more if you need a refresh.
Stay across key trade moments
Trade events help you reach new customers through the Shop Directory, driving traffic and sales.
While the Head Office handles submissions, you can download the trade calendar to stay across upcoming events and prompt your franchise group to get involved.
These moments are also a great time to promote the event via your own marketing channels, using Afterpay’s marketing assets and insights to support your message.
How Afterpay works in your business
These tools help you and your team use Afterpay with confidence. Learn how to process payments, refunds, manage orders, and support customers at every step.
How Afterpay works for in-person payments
Learn how to offer Afterpay for in-person payments with easy-to-follow videos, step-by-step guides and FAQs. Everything you need to set up, train your team and support customers at checkout.
How Afterpay works online
Follow the flow from product page through checkout for your online customers, with easy-to-follow videos, step-by-step guides and FAQs. Get a clear view of how your customers pay and what to expect at checkout.
How to manage your Afterpay transactions
Learn how to use the Afterpay Business Hub – your one-stop shop to manage your Afterpay account. Find out how to track sales, view orders, reconcile payments, issue refunds, and access customer insights through short, bite-sized videos.
Print our Afterpay Card Guide and keep it near your point-of-sale. It answers top line questions on how Afterpay works for both you and your customers.
We’re here to help
Need support? You’ll find our most frequently asked questions at the bottom of this page, or use the resources below to find answers or get in touch.
Access the Merchant Help Centre (FAQs)
Explore the answers to commonly asked questions. It’s the easiest way to find quick answers and helpful information on managing Afterpay in your business.
Get in touch
with our team
Our Business Support team is here to help by phone or email. Just have your Merchant ID ready so we can assist you faster.
Your can find your Merchant ID within the Afterpay Business Hub by clicking on your profile image or under setttings.
Help your customers get support
If a customer needs help with their Afterpay account, the fastest way to get support is through the Afterpay app’s Help button located in the profile tab. They can also visit our Customer Help Centre for answers to common questions.
Changed or upgraded your card terminal?
To continue accepting Afterpay Card payments, your new terminal needs to be activated.
Call us and we’ll get you set up — just have your Merchant ID ready so we can identify your business.
Email or call us and we’ll get you set up — just have your Merchant ID ready so we can identify your business.
Australia
1300 621 606
(Mon–Fri, 9am–7pm AEST)
New Zealand
0800 472 317
(Mon–Fri, 11am–7pm NZST)
faqs
In Australia, Afterpay Card transactions are processed via Mastercard. In New Zealand, they’re processed via Visa. That means Afterpay sales appear in your terminal or daily settlement reports as Mastercard or Visa payments – not labelled as “Afterpay.”
You’ll receive the full purchase amount (less any terminal processing fees) at the time of sale through your payment provider. Afterpay then deducts the merchant fee via direct debit from your nominated bank account within 3 business days.
You can log in to the Afterpay Business Hub to keep track of Afterpay transactions and payments at any time.
Learn more about how Afterpay works for in-person payments here.
If you’ve recently replaced or updated your terminal,you’ll need to activate it before you can continue activated to continue accepting Afterpay Card payments.
Email or call us and we’ll get you set up. Remember to mention your Merchant ID so we can identify your business. You’ll find it in the Afterpay Business Hub under your profile.
Haven’t changed your terminal?
Get in touch with us anyway and we’ll help get it sorted.
Australia: 1300 621 603 (Mon–Fri, 9am–7pm AEST)
New Zealand: 0800 472 317 (Mon–Fri, 11am–7pm NZST)
You’ll find step-by-step guidance on how refunds work for both in-person and online payments on our Education Hub, including short how-to videos for each.
We also recommend checking out the Afterpay Merchant Guide, also available in the Education Hub, which outlines everything you need to know for online and in-person payments – plus answers our most frequently asked questions.
Need something easy to refer to at the counter?
You can download and print the guide here and keep it next to your point-of-sale (POS).
If your business accepts refunds for online orders in person, you process the refund or exchange as you normally would.
You can access reconciliation reports directly in the Afterpay Business Hub. Just log in and head to the “Finances” section, then look for “Reconciliation” in the menu.
Need a hand getting started?
Check out our Merchant Education Hub, where you’ll find short, easy-to-follow videos that show you how to use the Business Hub — including how to find and understand your reconciliation data.
Your VM is automatically sent to the address listed in your business application. You should receive it within 7 business days of going live (once you're able to accept Afterpay payments in person at your business location).
If it’s been longer than that, contact your Afterpay Contact. They can check the status of your VM delivery and provide a tracking link if available.
Need extra signage? You can order more for free at any time here.
Don’t forget to check out our VM Placement Guide with tips to help you position signage where it matters most – at the point of decision.
Yes, you can order additional VM for free at any time here.
Don’t forget to check out our VM Placement Guide with tips on how to position signage where it’s most effective — at the point of decision.
First, you’ll need to have the right permissions in the Afterpay Business Hub to manage bank details.
If you’re not sure, we recommend watching the short video called Get set up with the Afterpay Business Hub. It shows you how to update bank details and explains how user access is managed.
If you do have the right access, here’s how to make the change:
- Log in to the Afterpay Business Hub
- Click the settings icon (the cogwheel) in the top right
- Select Bank account details
- From here, you can update the bank account for receiving Afterpay payments, and the account used for Afterpay fee deductions
Don’t have access to the Bank Account details section?
Reach out to an Admin user for the Afterpay Business Hub within your organisation. They can update the details for you or change your access type.
Please contact the Afterpay representative who handled your onboarding. They’ll confirm the next steps to get your new location set up. If you’re not sure who that is, reach out to your Head Office for support.
Please reach out to your Head Office to get the contact details of your Afterpay representative. They’ll help make sure the right people are listed and that you can access the support you need.
No. Afterpay Card can only be used in person. For security reasons, over-the-phone payments are not supported or recommended for any card, including Afterpay.
Afterpay Card is a digital card that needs to be physically tapped on a card terminal at your business location to process the payment.
If your customer can’t visit in person but still wants to pay using Afterpay, the best option is to direct them to your online store (if available). There, they can check out using Afterpay as usual.
The easiest way to get set up is to reach out to your Afterpay contact — they’ll guide you through what’s needed to add Afterpay for online or in-person payments, depending on what you're already using.
You can also manage this yourself via the Afterpay Business Hub.
Once logged in, head to the Setup Guide and look for the option to add Afterpay to your business for the channel you’d like to enable.
If you’re not sure who your contact is, or you don’t see the setup options in the Business Hub, our Business Support team can help:
Australia: 1300 621 603 (Mon–Fri, 9am–7pm AEST)
New Zealand: 0800 472 317 (Mon–Fri, 11am–7pm NZST)
The best way to stay up to date is to download the Afterpay Trade Calendar and keep in touch with your Afterpay contact.
We’ll always email your franchise Head Office with important dates – including save-the-dates, when offer submissions open, and key shopper insights to help you shape a compelling promotion.
Here’s how it works for any trade events:
1. We’ll keep your Head Office up to date with upcoming trade events and how to get involved.
2. To help inform the campaign strategy, we'll provide exclusive data and insights.
3. Your Head Office tells us about your promotion and we’ll promote it on the Afterpay Shop Directory.
4. We’ll provide customisable assets, such as social media and banner templates, to help you promote your offer across your marketing channels. They can be found here, or on our trade page.
Trade events are a powerful way to connect with new customers and drive more sales, especially if you’re using your own marketing channels to promote your offer.
If your business location is set up to accept Afterpay Card payments, your customers can still use Afterpay – even if you're not listed on the Shop Directory.
To be added to the Shop Directory, reach out to your franchise Head Office. Let them know your location isn’t appearing, and ask them to add it.
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* Source: AlphaBeta Analytics for Afterpay, 2024
