Marketing
resources
Here you’ll find everything you need to make the most of our partnership.
Email assets
Email is another great way to let customers know you offer Afterpay.
We’ve designed a suite of email assets and copy templates that can be used to
let your customers know you now offer Afterpay, send reminders to complete
their purchases, promote your special offers, and announce that Afterpay is
available for international shoppers.
Drive checkout conversions with Afterpay
Reduce cart abandonment and promote with Afterpay
Boost sales with assets designed for your industry
Reduce cart abandonment and promote with Afterpay
Sending an email reminding customers they can Afterpay their purchase is an effective way to close a sale.
Email copy - Reverse cart adandonment with Afterpay
SUBJECT LINE: Your cart needs emptying.
HEADLINE: It’s time to finish what you started.
COPY:
You’re so close to getting what you want. Head back to your cart to complete your purchase. Don't forget you can buy now, and pay later with Afterpay.
SUBHEADING:
How to pay better.
1. Add the items to your cart.
2. Choose Afterpay as your payment method at checkout.
3. Pay it off over 6 weeks in 4 interest-free instalments.*
BUTTON:
Go to my cart
*Afterpay late fees, eligibility criteria and terms & conditions apply. Visit afterpay.com for full terms.
Email copy - Make your next promo a success with Afterpay
SUBJECT LINE: You’ll warm to these winter savings.
HEADLINE: Shop this season’s hottest looks.
COPY:
Dear <Firstname>
Right now, you can enjoy <25% off all new season knits>.
<Don’t miss your chance to own it now (for less) and pay over 6 weeks by checking out with Afterpay.>
<Don’t forget to check out with Afterpay so you can pay better.>
<Don’t forget to check out with Afterpay so you can own it now, then pay it in 4 interest-free instalments*.>
IMAGE:
<Image of shoes>
SUBHEADING:
$100 or 4 payments of $25 with <Afterpay logo>
BUTTON:
Shop now
*Afterpay late fees, eligibility criteria and terms & conditions apply. Visit afterpay.com for full terms.
Reverse cart abandonment and promote with Afterpay
Email assets
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