EOFY sales are here.

Are you ready?

Welcome to EOFY sales season! As the mercury drops, we’ve taken the temperature of Australian Afterpay consumers to discover how they’ll approach the upcoming end-of-year (EOFY) sales.

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The EOFY shopper snapshot.

We’ve translated raw consumer intelligence into actionable insights so you can have your best EOFY yet.

We surveyed 1,164 consumers across Australia.

The survey was in field between 13 and 20 April 2022. Collecting a total sample size of 1,164 respondents.

And this is what they said....


more shoppers will be searching online for deals.

2 in 5

will be researching brands and products ahead of time.


are looking to spend with small businesses.

Fixed discounts finish first.

When asked which types of offers hold the most appeal, an overwhelming majority of shoppers (84%) replied with fixed discounts.

Seeking sustainability.

24% of customers are planning to only purchase from sustainable retailers and brands in the upcoming EOFY event.

What's on the wish list.

From health to homewares, shoppers are planning to buy clothing and footwear (83%), furniture and homewares (50%), electronics (50%) and much more!

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