It’s a Barbie world right now, we’re just living in it.
The hot pink Barbie-inspired outfits currently hitting our catwalks, high streets and (soon) movie screens are hard to miss. With Greta Gerwig’s Barbie movie coming to Australia on 20 July (mark your calendar, dolls), Barbie is having her true pop culture moment – and we’re totally here for it. We’re unpacking the Barbiecore aesthetic, sharing our top picks and showing you how to inject a touch of Barbie magic into your wardrobe. Come on, Barbie, let's go party!
This is one trend you can’t miss. Inspired by Mattel’s number one girl, Barbiecore hits different. Think pink hues, playful silhouettes, mini dresses and platform heels. It’s giving major Y2K vibes with amped-up dopamine dressing and girlish femininity.
Barbie-inspired outfits are nothing new in the world of fashion. Her first fashion partnership was in 1985 when Oscar de la Renta created a line of designer clothes just for her. And in 2009, Barbie held her first New York runway show at Mercedes-Benz Fashion Week to celebrate her 50th anniversary. She’s already a fashun qween.
This latest return from Barbie onto the fashion scene is more like a glitter explosion in a unicorn factory – fashion-forward babes can’t get enough of that hot pink magic. And so, Barbiecore was born. It went like this: Valentino turned the runway into a pink paradise, strutting 22 complete Barbie-approved looks. Those jaw-dropping pink ensembles then made their way to the Grammy Awards, Coachella and every event that's flooded with shutterbugs patiently waiting to capture the latest Barbie-inspired fits.
Whether you’re getting cosy in Princess Polly’s JENDI SWEATER PINK, opting for Camilla’s Autobahn Baby statement sunnies or going all out with Peppermayo’s The Night Is Our Feather Crop Top - Pink, Barbiecore is spreading like wildfire, and it's time for you to jump on board the strictly-pink train.
It's time to embrace puffy sleeves, ultra-feminine silhouettes and dresses that make you feel like a party queen. When it comes to Barbiecore, more is more! If in doubt, ask yourself: WWBW (what would Barbie wear)? Right now, you can’t move for playful pink dresses, so it’s super easy to find your perfect match.
Get ready to slay the Barbiecore scene with MISHA’s hot pink AZERA MINI DRESS. The ultimate trans-seasonal mini dress with its blouson bodice and shoulder pads, this little number gives strong and confident Barbie vibes. Prepare to turn heads, unleash your inner doll and let this dress be your ticket to the fashion spotlight. A vision in soft pink, Sir. The Label’s GIACOMO GATHERED GOWN gives an elegant twist to the Barbiecore look. Crafted from soft lightweight Italian suiting, you’ll be feeling yourself in this number.
Ready to conquer the Barbiecore fashion world from head to toe? Think colour-blocking, show-stopping sets like the ones we’ve found here.
Embrace your inner 90’s style icon in this With Jean Sylvie Corset Top | Baby Pink and matching Serena Mini Skirt | Baby Pink. A low rise mini skirt and corset style top – Barbie would be proud. And check out Kookai’s HAYMAN CROP SHIRT and HAYMAN FULL LEG PANT set. It’s giving us major Margot Robbie cowgirl Barbie vibes with an everyday twist.
And hey, if you’re not feeling brave enough to go for the full Barbie look, these pieces are perfect for mixing and matching! Add a pink nail, and your look is complete.
No outfit is complete without the perfect accessories, so we’ve done some digging and found the ultimate accessories to elevate your finished look. The Barbiecore trend is all about embracing those hot pink hues and adding vibrancy in any way you can.
Step into the world of Barbie in comfort and style rocking these CROCS Classic Platform Clogs in flamingo pink. Keep the Y2K vibes high with this Poppy Lissiman MERLIN - BABY PINK shoulder bag, and give your hair a sparkly upgrade with the Mermade Hair HAIR GEM STAMPER. Just remember, there’s no such thing as too much – whatever makes you feel like your best self, do that.
We have a sneaking suspicion this trend won’t stick around forever. So now is the time to slay the style game – and these pink pieces are everything you need to jump start your Barbiecore era. So unleash your inner Barbie, and let the world be your runway. After all, life in plastic is fantastic.