The #kbeauty TikTok Korean skincare trends we’re living for.

by Afterpay
Feb 09, 2023      5 min read

Korean skincare is having a moment – and we’re here for it. The K-beauty gurus have not disappointed, the best of Korean skincare from snail mucin moisturisers to dewy glass skin serums.


With 4.4 billion views of #kbeauty on TikTok, and the Australian Korean skincare obsession heating up, it’s clear we can’t get enough. So, if you need a crash course on popular K-beauty products and skincare, look no further.

@wearesuperb Don’t couple up with your pimples and spots… use the Acne Patch instead #fyp #loveisland #tiktokshop #acne #spot #acnepatch #skincare #tiktokmademebuyit ♬ original sound - Love Island

Korean skincare: getting back to basics.

There’s no shame in being basic, especially when it comes to skincare. A few of the best, simple Korean products will help you form a routine that can improve your skin game – for good. 

Cleanse away your bad decisions nightly, and start fresh each morning. Skincare minimalist MAKE P:REM has concocted one of our fave cleansing oils, Safe Me, to help you do just that. A daily exfoliator is the key to giving dead skin the ditch, and Dr Jart+ has crafted an exfoliating serum with 7% PHA that reveals new skin and reduces pore size. Win-win.

Of course, we have no choice but to stan COSRX’s Advanced Snail 92 All In One Cream. The GOAT of Korean skincare, this brand made it cool to put snails on your face. Deeply moisturising and a true all-rounder for every day, this popular K-beauty product lives up to the hype.

And as devotees of Korean beauty, Australia is in love with the soft but effective sunscreens they craft. MISSHA’s All Around Safe Soft Finish Sun Milk is decadent, dreamy and dynamite at protecting against UV rays.

Basic K-beauty knowledge level: unlocked.

Korean skincare that’s a little extra.

What’s that? You still want more from Korean skincare? Australia, say less. There are popular K-beauty products for every skincare need and goal, no matter how specific. From skin brightening to time-defying, we can pretty much guarantee a match.

Klairs’ Freshly Juiced Vitamin Drop sounds so yum that we kinda want to taste it. This simple serum fades dark spots and evens your skin tone with good stuff like vitamin C extract. And the pimple sufferers among us are living for famous Korean skincare brand COSRX’s AC Collection Acne Patch. You get 26 different-sized patches that draw impurities out of those problem spots. Magic.

A lazy skincare routine that actually works? Sign us up. Innisfree’s Lip Sleeping Mask is infused with antioxidant-loaded green tea. The mask goes on at night to give you luscious lips in the morning. And if you need more from a nighttime makeover, check out Missha’s Time Revolution Night Repair Ampoule Balm Stick. This baby contains ten probiotics that can slow down the signs of aging. Don’t sleep on this one.

Popular K-beauty products and trends to brush up on.

Glass skin. Dolphin skin. Glossy skin. Whatever you want to call it, Korean makeup is just as drool-worthy as its skincare. And with a solid routine under your cosmetic headband, you’ll want the makeup that’ll best show off your new skin. 

LANEIGE Glowy Makeup Serum is a popular k-beauty product that forms the base of any good beat. Add this to your makeup routine and glow up beyond recognition. Let’s not forget the tools of the trade, either. Innisfree’s Air Magic Puff Glow works seamlessly with cushion and liquid foundation for a dreamy, dewy finish. Plus, it costs less than your morning matcha.

Peripera’s All Take Mood Technique Palette 04 features 12 shades in matte and shimmer. Think celestial mutes like pinks, silvers, burgundies, and browns. And for the proverbial cherry on top? We recommend the Fresh Morning Dew lip and cheek tint from Happy Skin. High coverage. Hydrating. Heavenly.

Where to buy Korean skincare in Australia

Korean skincare has taken the world by storm with innovative, affordable and game-changing beauty products. So, now you're armed with these insider tips, where can you find these coveted Korean skincare and makeup treasures in Australia?

Luckily, they’ve made their way into the mainstream. From dedicated K-beauty stores to curated online marketplaces, getting your hands on the best Korean skincare is a piece of cake.  And Afterpay makes it easy to get the K-beauty glow-up you’re craving, whatever your skincare goals.

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