Quiet luxury brands you’ll be wearing for years.

by Afterpay
Jul 28, 2023      8 min read

*Shhh* Welcome to the world of quiet luxury, where money talks, but wealth whispers. 

Succession may have come to an end, but the buzz around quiet luxury is still going strong. We're here to dive into what this sophisticated style’s all about and introduce you to some of the hottest quiet luxury brands making waves right now.

It’s time to say goodbye to ludicrously capacious bags and hello to high-quality pieces that are all about effortless style without going OTT. And don't worry if you're on a budget – we've got you covered with tips on achieving the chic look without breaking the bank. So take a moment to channel your inner Shiv Roy – and let’s get started.

What is quiet luxury?

It’s got the biggest names in fashion talking, but what actually is quiet luxury? Put simply, the style is all about carefully curating your wardrobe with fewer pieces that are high-quality and built to last. That means rejecting fast fashion for timeless pieces designed to withstand the test of time – not just a passing season. 

Soz, Gucci, but you won't find flashy logos stealing the show here. Instead, this style is all about those "quiet" and classic designer pieces that exude elegance without shouting it out loud. Think of Sofia Richie's effortlessly classy style or the sleek outfits on Succession. And here's the bonus: a lot of these brands are all about sustainable fashion. Dressing to impress while also making a positive impact on the planet? Win-win!

If slipping a timeless leather jacket over this ultra-understated Bevza cut-detail maxi dress and topping it off with a pair of oh-so-Parisian sunglasses (like this square pair from CELINE) sounds like a dream – quiet luxury might just be your style.

Our favourite quiet luxury brands

Elegance, craftsmanship and timeless appeal – the best quiet luxury brands have it all. Here are four of our faves that are totally nailing the brief.

The Row

When it comes to quiet luxury, one brand immediately springs to mind: The Row. Founded in 2006 by the iconic duo Mary-Kate and Ashley Olsen, this brand truly knows how to nail that understated elegance we crave. Pared-back minimalism is their bread and butter, and they get it right. Every. Single. Time. 

Upgrade your pants game with The Row high-waisted wide-leg trousers. With a focus on uncompromising quality – from their luxurious materials to their meticulous craftsmanship – these trousers exude a sense of refined luxury that’s simply irresistible. And let's not forget about the wide leg and straight leg combo that screams effortless cool. 

Bottega Veneta

If there's one quiet luxury brand that's got the celebrity seal of approval (hello, Margot Robbie’s street style), it's Bottega Veneta. Since the mid-60s, they've been all about that pared-back aesthetic, where less is definitely more. Their pieces epitomise timeless chic, exuding sophistication without all the flashy bells and whistles. 

If you're looking to up your quiet luxury accessories game, the Bottega Veneta MINI JODIE BAG BLACK/GOLD is an absolute must-have. Crafted with love in a supple Intrecciato-woven leather that feels like butter in your hands, its timeless design is sure to turn heads in the most hush-hush way.


Let's talk about TOTEME, the ultimate cool kid on the quiet luxury block. Hailing from Stockholm, this brand has mastered the art of creating a whole fashion universe that feels like a dress code and a wardrobe in itself.

Whether it's a perfectly tailored blazer, a timeless pair of trousers or a versatile dress that can take you from day to night, TOTEME nails it. Elevate your basics with pieces like this TOTEME Signature Cotton Shirt, and create a style that speaks volumes without saying a word.


The epitome of effortlessly balanced masculine and feminine vibes, KHAITE knows how to create those must-have pieces that become the building blocks of a chic, *quiet* and understated wardrobe. They reimagine classic American sportswear for the modern era, reinventing the past and embracing the future. 

For an investment piece that you’ll wear year after year after year, check out the KHAITE Sky Blue Blaton Oversized Blazer. A true showstopper in a striking sky-blue hue, it commands attention and brings a breath of fresh air to your wardrobe. This blazer goes big with an intentionally oversized fit, while its double-breasted design completes the polished look. 

Quiet luxury for less

Who said quiet luxury has to break the bank? When it comes to embracing a refined and understated style without emptying your wallet, we've got you covered. From timeless wardrobe staples to chic accessories, there are plenty of options to create a stylish and upscale look without splurging. 

It doesn’t get much more timeless than a beige trench. Channel your inner Audrey Hepburn (a quiet luxury queen) with this M.N.G. Angela Trench Coat that’ll transport you straight into Breakfast at Tiffany’s.

Or how about Witchery’s Acetate Button Detail Shirt, whose relaxed fit gives you the perfect blend of comfort and sophistication? This Melbourne-designed piece’s classic collared neckline, super-smooth satin fabric and button-through placket adds that extra touch of refinement. Très chic.

Whether you're heading to the office or going out for a coffee date, DISSH’s HARLEY LATTE WOOL BLEND PANT is our go-to choice for a quietly luxurious look. Made with a premium wool blend suiting fabric in a warm and cosy latte shade, their wide leg design adds a touch of sophistication while ensuring a relaxed and flattering fit. 

Cosy up in style with this Italian-spun Country Road AUSTRALIAN MERINO WOOL RIB DETAIL PULLOVER. Perfectly balancing upscale style and understated chic, it’s soft, sophisticated and swoon-worthy. 

Shop quiet luxury brands with Afterpay

From The Row's impeccable craftsmanship to Bottega Veneta's timeless chic and TOTEME's cool sophistication, there are so many brands out there bursting with must-have pieces that embody the essence of understated elegance. Shop quiet luxury brands now and pay better with Afterpay. 

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