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Afterpay Day Merchant FAQs

Afterpay Day

Merchant FAQs


If you have submitted your offer via the electronic submission form by 5:00pm AEST/ 7:00pm NZST Monday 4th March, your offer will be displayed on the Shop Directory at 8:00am AEST/ 10:00am NZST on the date selected.


Should you need to change your offer before this time, simply re-submit your offer again before 5:00pm AEST/ 7:00pm NZST Monday 4th March.


Unfortunately, we aren’t able to accommodate offer submissions once the submission form has closed at 5:00pm AEST/ 7:00pm NZST Monday 4th March.


If you would like to change your offer for Afterpay Day, you need to do so by 5:00pm AEST/ / 7:00pm NZST Monday 4th March. Simply enter your new offer via the submission form and we will upload your most recent submission.


We strongly recommend using branded copy like AFTERPAY or AFTERPAYDAY in your offer code to maximise the event momentum, however this isn’t mandatory in order to participate.


We recommend re-submitting your offer by 5:00pm AEST/ / 7:00pm NZST Monday 4th March via the submission form to include a mention of the event in your offer code.


In the submission form you may select which of the four dates (14th, 15th, 16th, 17th March) you would like your offer live until (please note all Afterpay Day creative must be removed by 11:59pm 17th March).


We recommend making the most of Afterpay’s Marketing. We’re building hype in the lead up to Afterpay Day with a variety of media including out of home displays, digital ads & social media plus so much more from 8am AEST / 10am NZST Monday 4th March. Make the most of it by telling your customers you’re participating! The more customers that hear about your Afterpay Day offer, the more it will resonate with them.


Use the online & in-store marketing assets we have provided across your website, emails, social media and in-store. Join the trend & use our hashtag #AFTERPAYDAY


You can only have your offer displayed on both the NZ and AU Shop Directory if you are registered for Afterpay Cross Border Trade or you have both an AU + NZ Afterpay account. Are you interested in becoming a Cross Border Trade merchant? Find out more here.


If you have multiple businesses live on the Australian and/or and New Zealand Directories you’ll need to submit an offer form for each business! Just ensure you enter the correct Merchant ID.


The sale commences Thursday 14th March 8:00am AEST / 10:00am NZST and ends Sunday 17th March 11:59pm AEST/NZST.

All offers are under embargo until 8:00am AEST / 10:00am NZST Thursday 14th March.


You can get Afterpay for your New Zealand Brand if you have applied for Cross Border Trade. This is where we enable you to trade online for Australian and New Zealand Shoppers!


Find out more here.


We have designed a number of assets for you to advertise the Afterpay Day campaign on your platforms including website, social media, customer emails and in-store.


Visit the online toolkit here.

Visit the in-store toolkit here.


All offers are under embargo until 8:00am AEST / 10:00am NZST Thursday 14th March. Please do not launch offers prior to this time.


Why? Our customers love that Afterpay Day curates all the best offers in one place, at one time. All of our communications and marketing support will be encouraging them to shop from 14th March.


Terms & Conditions: Afterpay Day sales offers are confidential. You may start promoting the event during the hype phase from Monday 4th March 2024. Offers are under embargo until 8am AEST/NZST Thursday 14th March 2024. Offers will not be listed on the Afterpay Store Directory until this time. All of our communications and marketing support will be encouraging our customers to shop from 14th March 2024. All Afterpay Day creative must be removed by 11:59pm AEST/NZST Sunday 17th March 2024.


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Terms & Conditions: Afterpay Day sales offers are confidential. You may start promoting the event during the hype phase from Monday 4th March 2024. Offers are under embargo until 8am AEST/NZST Thursday 14th March 2024. Offers will not be listed on the Afterpay Store Directory until this time. All of our communications and marketing support will be encouraging our customers to shop from 14th March 2024. All Afterpay Day creative must be removed by 11:59pm AEST/NZST Sunday 17th March 2024.

Also promoting Afterpay Day in-store?

Visit our in-store toolkit for all your assets.

AFTERPAY CUSTOMERS ARE WAITING FOR YOUR OFFERS.

Visit the in-store toolkitSubmit now