The data says it all. When Afterpay Day lands, customers show up – more than 1.11million of them¹.  

And they don’t just browse, they buy. During August 2025 Afterpay Day, shoppers placed 2.45m orders – that’s five orders every second².

Those sales alone are reason to pay attention. But scale and demand is only part of the story. A new survey has revealed that awareness of Afterpay Day is at an all-time high with 100 per cent of Afterpay customers aware that it’s coming³. That level of cut-through puts it firmly on par - and in some cases ahead of - events like Black Friday.

The survey also found that while more than one in three customers (36%) plan to shop Afterpay Day, only four per cent report won’t. The remaining 60 per cent are undecided - a sizeable majority that’s still open to persuasion, particularly when the right offer is paired with the right marketing strategy⁴. 

That’s where this data comes in. We asked customers what actually motivates them on Afterpay Day so you can show up with an offer that resonates, and maximise the moment. Explore the results in this infographic or dig deeper with tactics and tips, below.

How to make Afterpay Day count

Winning Afterpay Day requires more than setting an offer and waiting for customers to arrive. Here are some tips and tricks to help you stand out and sell more. 

Craft a compelling offer

When asked which offers they’d most like to shop, they were decisive. Two-thirds of customers say free shipping will get them over the line. More than half want to see buy-one-get-one-free offers or steep discounts. Loyalty points are far less compelling - converting fewer than one in three.

Submit your offer to Afterpay 

Be where shoppers are already looking. One in four customers check the Afterpay app for Afterpay Day. Submit your offer here by 13 March 2026 to appear in the Afterpay Day Shop Directory - on the Afterpay app - where high-intent customers go to discover deals.

Win the undecided middle 

More than half of Afterpay customers haven’t decided whether they’ll spend this March or not. These customers aren’t disengaged; they’re waiting for a reason. Ensure your offer is simple and easy to understand. Need help creating social media posts, landing pages or Afterpay Day banners? Take a look at our marketing toolkit, which includes free, customisable templates. 

Treat Afterpay Day as an acquisition moment, not just a sale

Afterpay Day isn’t just about driving sales. It’s also about growing your audience, with 38 per cent of shoppers buying from a new merchant last Afterpay Day. Connect with new customers by presenting a compelling offer, and then create a post-purchase strategy (including email capture, loyalty membership and even a second-purchase incentive) to ensure they come back. 

Want more advice on making the most of Afterpay Day? Read these tips from real retailers or take a look at the infographic.

Submit your Afterpay Day offer here by 13 March 2026 so customers can find it on the Afterpay app.