Scandi-girl style is all about blending comfort with class, colour with calm and luxury with lowkey maintenance. This isn’t just fashion – it’s a mindset embodied by Matilda and her social squad of anyone who vibes minimalist.
To get your wardrobe in order, you’ll need a few basic pieces like the Sleeper Atlanta Linen Mini Dress and the LESTER KNIT CARDIGAN CREAM. Too beige for you? Vibrant pops of colour are totally welcome, too.
The point is, it’s an aesthetic that balances comfort and simplicity with a touch of sophistication, however that looks for you.
Central to Scandi-girl style is (of course) Matilda’s Djerf Avenue and the brand GANNI – a beacon of quiet luxury. Worn by Bella Hadid and a swag of other celebs, this Danish label has redefined modern femininity and traditional style with bold prints and playful silhouettes.
A GANNI leopard-print blouse or an Intarsia-Knit Logo Vest can elevate your outfit with that signature Scandi twist: effortless, stylish and unapologetically individual. If prints aren’t your thing, layer a pair of AERE Drawstring Waist Relaxed Linen Pants or cargos with a relaxed tee to create an ultra-comfy Scandi-style outfit.
Honourable mention to Core by COS, another Nordic fashion brand living their ‘buy better, keep forever’ ethos through iconic pieces and elevated essentials made to last. Shout out to our sustainable fashion girlies.
Scandi-chic isn’t just about the threads – it’s about the full look, right down to your feet and finishing touches. In good news, dad sneakers and practical trainers are having a major moment, so you can choose comfort without compromising on street cred. Pair them with a floaty dress or tailored pants because anything goes.
And let’s not overlook loafers. In true Scandi spirit, loafers are timeless, classy and practical for all seasons. Loafer styles vary from understated to statement pieces, but chunkier options like these Charles + Keith Covered Ridge-Sole Loafers are where it’s at. Pair them with trousers, denim jorts or a pencil skirt for total boss vibes.
Finish off your Derf-inspired outfit with a pop of colour in the form of a lightweight bum bag or vibrant tote – a high-five to fun but practical farshun, whatever the occasion.
Curate your Scandi-girl style piece by comfortable piece with Afterpay. Buy now and pay in four easy instalments for a look that will never go out of style.
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