Homegrown heroes: the hottest swimwear brands in Australia.

by Afterpay
Oct 29, 2023      6 min read

Sun’s out, buns out! If you’re in need of some chic new swimmers to complete your summer holiday wardrobe, you don’t need to look far. We’re spoiled for choice of trend-setting swimwear brands in Australia, so whether you’re partial to a classic one-piece or cheeky bikini, it’s easy to find some homegrown pieces in styles you love.

To help you with your search, this edit brings together a selection of fresh Aussie cossies to suit a range of aesthetic tastes and budgets. Each garment has the quality craftsmanship, visual appeal and attention to detail we’ve come to expect from our true-blue designers, so you’re sure to stumble across the perfect buy. 

Trend alert: one-piece swimsuits.

There’s lots to love about one-piece swimsuits – they’re versatile, comfortable and oh-so sophisticated. Swimwear brands in Australia are having lots of fun with this iconic style, adding visual intrigue with unexpected silhouettes, adventurous cut-outs and throwback prints. 

Fans of minimalism must get around Innes Lauren, whose strapless Chocolate & Black Cut Out One Piece features a diagonal cut-out that brings a touch of whimsy to the subdued palette. Crafted from 100% recycled textiles, it’s a sustainable fashion choice that’s sure to get you on board with the quiet luxury trend. 

If contemporary designs really don’t do it for you, EPHEMERA has a bunch of nostalgic numbers to flatter bods of all shapes and sizes. Offering good coverage with a cute cut-out at the back, the Tropicana Balconette One Piece will have you looking like a 1960s siren as you stride across the sand. We’re bananas for the unique Euro-inspired print. 

Chic and sleek classics.

For an elegant look, you can’t go wrong with neutral hues and classic cuts. Fortunately, there are plenty of onshore designers specialising in swimwear of this sort – and being mindful of the planet in all they do.

peony conceives all its sustainable ocean-inspired pieces at its design studio by the sea. Its Contour Crop in Camellia has a soft contoured shape and adjustable straps for the perfect fit (pair it with the Forever Hi Line Pant for a dreamy suit you’ll wear for many summers to come). 

If you gravitate towards modern, minimalist designs, SIR the Label is sure to be your jam. Since 2014, the brand has been crafting easy-to-wear pieces using ethically sourced materials. The chocolate-hued Gio Corset One Piece is made from form-fitting lycra that hugs your curves in all the right ways. 

Bikinis from affordable swimwear brands.

Boasting an endless variety of designs and styling opportunities, the bikini offers a chance to make a statement, express yourself and look hotter than the summer sun. 

Whether you’re envisioning a vibrant set or looking to mix and match, FELLA has plenty of premium picks that will make you feel a million. Seeking a playful print? Check out the ruched Gabriel Top. If you’re obsessed with mermaidcore like we are, the robust bandeau-style Hunter Top serves up some serious Ariel vibes. 

On a budget? peony is your go-to for affordable, sustainable swimwear. Its sweet and skimpy Petite String Tri has fully adjustable straps and a lovely romantic energy. Don’t forget the matching bottoms! 

Swimsuit yourself with Afterpay.

Shopping for summer swimmers is just too easy when you’ve got a generous pool of local talent to dive into. Swimwear brands in Australia are celebrated around the world for their fashion-forward, inclusive designs and environmentally conscious practices, so whether you’re after a timeless one-piece or some stylish gender-neutral swimwear, buying local will make you feel good in all the ways. 

Afterpay is available at many Australian swimwear brands, so start browsing, hit ‘order now’ (or buy in-store!), and you’ll be laughing all the way to the beach.  

Want to find some trendy swimmers and support local communities while you’re at it? Swing by Showroom X to read about their amazing WeWearAustralian program, whose aim is to unite our incredible fashion industry and help clothe Australians in need (an initiative well worth getting behind!). 

[Disclosure:] Afterpay BNPL late fees, eligibility criteria, retailer terms and T&Cs apply. See afterpay.com for full terms.

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