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<p>In-depth tools and tips to help you grow your business.</p>

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Discover your Gen Z playbook and learn how to attract next-gen customers.

From trend to recommend: The retail recalibrations that will attract next-gen shoppers

Afterpay data reveals the top runway trends from NYFW Fall 2022

Hiring Millennials is different to other generations. Read our resources for recruiting Millennial and Gen Z candidates.

Read our top tips on hiring millennials in your workplace. Get the resources you need on recruiting millennial candidates.

Hiring millennials: tips on recruiting Millennials and Gen Z

Inside the latest Afterpay report on Millennial & Gen Z shopping trends

Gen Z’s interest in personal finances has significant implications for brands vying for their attention, loyalty, and dollars.

Meet the Most Financially Savvy Generation: Gen Z

Important moment for merchants to evaluate their strategy and how they target and engage influential Gen Z shoppers.

How to target the most influential shopping generation, Gen Z, in a post-COVID world

REVOLVE scaled its E-commerce presence to build a loyal base of customers and brand advocates.

How REVOLVE Engages with Gen Z

Gen Z is driving the change from shopping websites to social media.

How Gen Z is Leveraging Social as a Shopping Tool

Gen Z is only accelerating this shift, and they’re keen at sniffing out companies that talk the talk but don’t walk the walk. 

How brands can meet the expectations of socially responsible Gen Z shoppers

Learn more about this important consumer.

Meet Gen Z & Millennials

Need a cost-efficient way to grow your brand? Here’s how to use influencer gifting to drive awareness and sales.

Influencer gifting: how to get started and grow your brand

How to get started with influencer gifting

Driving positive customer reviews and UGC for your brand

UGC tips to help you drive positive customer reviews and other user-generated content that will grow sales for your brand

UGC: Unlock the power of user-generated content

Unlock the power of user-generated content

Today’s digital platforms are ever-evolving – here’s how to stay on top of the changes and use to them to your business’ advantage.

Discover social media's biggest changes from pinned posts to longer Reels, product tags and more

6 ways social media has changed in 2022

Tips from experts and successful business owners, so you can shoot, edit, share – and see your engagement soar.

Want to create social media video content that drives engagement and sales? Here's a guide to the tools and apps you need, along with tips from experts.

How to create social videos on a shoestring budget 

How to create social media video content on a shoestring budget

Harness the power of people and human connection to build a loyal following.

Want to build a brand community? Discover seven ways to create loyalty around your brand, as well as tips and expert advice.

How to create an authentic ‘brand community’ on social media

Global reach. Millions in sales. Going viral is the ultimate social media goal. Here are three examples of how businesses created viral marketing campaigns.

Discover how three brands created viral social media videos that drove millions in sales, and read their tips to make your web presence stand out.

How to create a viral social media sensation: 3 businesses share tips

How to create a viral social media sensation: 3 businesses share their tips

A large social media following is one thing. But how do you persuade your followers to purchase?

Discover how to persuade your social media followers to buy your products with these social selling tips.

Social selling: How to convert social media followers into customers

How to convert social media followers into sales

Ready to put your business in front of the Afterpay audience? We've put together a range of social assets and templates you can use to promote your business.

Let's get social! New merchant assets available!

Simple secrets and expert ideas to help supercharge your social media growth.

Simple secrets and Instagram growth hacks to help supercharge your social media growth

12 Instagram growth hacks for small business

Supercharge your sales with social media.

Social Media Tips

 Social media tips

How to create an SEO strategy, using this simple step-by-step guide. 

How to create an SEO strategy, using this simple step-by-step guide and e-commerce SEO checklist

Your e-commerce SEO checklist to rank higher 

Whether you’re an online automotive retailer or a brick-and-mortar hairdressing salon, SEO is crucial in bringing more customers to your store.

Whether you’re an online automotive retailer or a brick-and-mortar hairdressing salon, retail SEO is crucial in bringing more customers to your store.

Retail SEO: what it is and why small business owners need it

Retail SEO: what it is and why you need it

Want to reach more customers? Find out smart ways to get discovered online with these expert tips. 

Get new customers by improving the SEO ranking of your business. discover 24 smart tips

How to improve SEO ranking: 24 ways 

24 ways to improve SEO ranking for retailers – and get more customers

Help your business shine with these clever DIY SEO software tools. Some are even free. 

Help your business shine and boost your SEO ranking with these DIY SEO software tools. Some are even free

11 DIY SEO software tools to help your business rank better

11 of the best DIY SEO software tools for retailers

Improve your SEO ranking and drive sales.

SEO Tips

SEO tips

Haven't considered an email strategy for your business? Now is the time

How to create emails that drive sales and conversions

How to create emails that drive sales

While email marketing remains one of the most direct and cost-effective ways to talk to your audience, the way success is measured is in for a shake-up.

Email marketing remains one of the most direct and cost-effective ways to talk to your audience. Read 25 tips to make your email marketing even more effective.

Email marketing tips: Read our top 25 email marketing tips 

25 email marketing tips to drive engagement rates and conversions

Today, experts estimate the average person checks their inbox 15 to 20 times a day, and email marketing is an integral part of any successful brand strategy. 

What is email marketing? Read out step by step guide on why email marketing is important and ways to successfully implement it to your business. 

 Find Out How Email Marketing Works

What is email marketing (and why you need it)

Email marketing helps create a one-to-one relationship with your customers. Here’s how to increase sign-ups.

Discover our top 16 tips and strategies on how to build an email marketing list from scratch to drive more sales and build meaningful customer relationships. 

How build an email marketing list from scratch

How to build an email list from scratch 

And how to find the right one for your business

Are you looking for the best email marketing services? Read our guide to find the best email marketing platforms designed to deliver the best results.

Best email marketing platforms: Discover the ultimate guide 

The ultimate guide to the best email marketing platforms 

Email Marketing

Email marketing strategies

Forget ‘trust falls’ and awkward after-work drinks. Here’s how to build real team spirit for your staff…

Here are 24 of the best team building activities, including virtual and remote team building activities. These top ideas are fun for your entire work team.

Team building activities: 24 best team building activities

Team building activities: 24 of the best team building activities for your work team 

Happy, productive staff make for a more profitable business and a more enjoyable workplace. Here's how to retain great employees.

Learn top strategies about employee retention and how to ensure reduced staff turnover for your business. 

Employee retention: strategies on how to retain staff

How to retain employees: top tips for keeping employees engaged

Supporting employees through difficult times isn’t easy for retailers. There’s a lot to consider – from financial support to well-being and mental health.

How to Support Staff in Challenging Times

Enhance your team's wellbeing and performance

Staff Management

Your guide to staff management 

Struggling to convert browsers into buyers?

Struggling to convert browsers into buyers? Here’s how to identify nine e-commerce conversion killers – the reasons for low conversion rates - and fix them to increase sales.

10 Reasons For Low Conversions Rates On Your E-commerce Site

10 Top Reasons For Low Conversion Rates

Discover the pros and cons of self-financing versus seeking a loan or investment.

Bootstrapping vs business loan. Read our guide to pros and cons and which one is better. 

Bootstrapping vs business loan: Which is better?

Bootstrapping vs borrowing: Which is better?

Every mega brand was once a humble start-up that was expertly scaled. Think you’re ready for rapid growth? This is what you need to know first.

Raising capital for small business. Here's everything you need to know about raising funds. 

Raising capital for small business: What you need to know 

Ready to scale up? Here are the five top ways to raise capital

From the grocery store to the gas pump, inflation is being felt everywhere. Here’s how to navigate the changing economy.

How to prepare for inflation? Read to find out more about how inflation will affect consumer behavior and ways for businesses to respond. 

How to prepare for inflation: Strategies for small businesses 

How inflation will affect your customers – and your business

Boost your business’s productivity and profit – and say goodbye to piles of paperwork.

8 finance apps to manage cash flow – and save you time and money

Looking for free money to boost your business? Here are nine small business grants available now, plus tips on writing a winning application.

Read our full guide to US small business grants up for grabs right now!

Small business start-up grants: guide to small business grants 

The best small business grants up for grabs now

Six tips and tweaks to boost conversion - and create a website that sells more products.

Want to boost conversion optimization? Discover five tips and tweaks to help you create a website that sells more products

Conversion optimization tips: what high-converting websites do differently 

What high-converting websites do differently 

Your profit margin tells a story about your business’ health. Here’s how to work it out – and avoid common mistakes.

Your profit margin tells a story about your business’ health. Here’s how to work it out – and avoid common mistakes

Profit margin - how to calculate it and why it's important

How to calculate profit margin - and why it’s important

Experts share the financial traps they see entrepreneurs and business owners fall into, time and again.

3 common money mistakes small businesses make

Make your small business more profitable.

Boosting profitability

Boosting Profitability

How emerging tech can reduce your eco footprint

Read our guide to 17 new tech innovations to help your business with sustainability

Sustainability innovations: 17 new tech innovations for business sustainability

Wondering how to improve your small business sustainability? 

Wondering how to improve your small business sustainability? Read our guide for 22 sustainability tips

Small business sustainability: 22 sustainability tips

Be honest and agile, says Drew Cook of pact.

 Pact's five tips for building a sustainable clothing brand

Patch and Afterpay Make It Easy to Go Green

Exploring Sustainability 

Expanding globally 

To help you take care of your existing customers and get them coming back for more, here are four ideas worth exploring.

Unlocking the value of long-term customers

With access to so much data, and the platforms and channels to connect with customers, how can you introduce it in your business to good effect?

How to use personalisation to drive loyalty

Six ideas for reducing cart abandonment

Forget slashing prices. Discover alternative ways to boost customer loyalty and retention.

Worried about customer retention? Here are the best examples of customer retention strategies to help your business retain your customers 

Customer retention examples: The best customer retention strategies

It’s a typical dilemma for small business owners. Should you invest in reaching new customers or nurturing your existing customer base?

Are repeat customers more valuable than new customers? Read to find out more about customer acquisition vs retention.

Customer acquisition vs retention: which is more important?

Want to reduce costs, grow your business – and measure your brand’s overall success? Start tracking your customer retention rate now.

What is customer retention rate? Read to find out how to calculate customer retention rate and ways you can improve. 

Customer Retention Rate: How to Calculate and Improve It 

Customer retention rate: how to calculate and improve it

Secrets to creating customer loyalty and encouraging customers to buy from you again and again.

Worried about customer retention? Here are the best examples of customer retention strategies to help your business retain your customers. 

Customer retention strategies: ways to improve customer retention

Customer retention strategies: 10 Best strategies to drive customer retention

Customer Retention

Customer retention secrets

Tips to help you produce professional product shots on a shoestring budget

Product Photography: Sell your products with stunning high quality photos with this beginner’s guide on how to set up, shoot and edit product photos

Product Photography: Beginner's Guide to Beautiful Product Photography

Product photography: the ultimate DIY guide for small businesses

Forget fancy equipment. Here's how to achieve high-quality results with your smartphone

Forget fancy camera equipment. Discover how to take professional product photos with your smartphone.

How to take product photos with iPhone: photography tips

How to take product photos that drive sales 

Product photography 

Product photography tips

A happy holiday season starts with a strong returns policy. Here’s how to cut the costs of returns and keep customers happy.

A happy holiday season starts with a strong returns policy. Here’s how to cut the costs of returns - from presenting products clearly to charging for returns - and keep customers happy.

Reduce product returns: 5 tips to save money and reduce returns

Five ways to reduce returns – and save money

The secrets to fast, efficient shipping during the festive season

The secrets to fast, efficient shipping during the festive season, so you deliver on customer delivery expectations

How to deliver on your customers' delivery expectations this holiday season

How to deliver on your customers’ delivery expectations this holiday season

Shipping strategies 

Discover how to identify and understand your target audience to drive more sales on Afterpay Access.

Discover how to identify and understand your target audience to drive more sales on Afterpay Access