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Black Friday in Australia typically falls on the fourth Friday of November, which is the day following Thanksgiving in the United States. It's a day known for incredible shopping deals.
Black Friday started gaining popularity in Australia and New Zealand in the 2010s, influenced by the global trend of offering attractive deals to customers. It has since become a staple for the pre-Christmas season, and an anticipated shopping day on the Australian retail calendar.
The savings on Black Friday in Australia and New Zealand can vary depending on the retailer and the products they offer. Shoppers can expect to find deals from 20% to 80% or more on a wide range of items, making it an excellent time to save on Christmas gifts.
In Australia, 1000s of brands and retailers participate in Black Friday, from major department stores to tech giants, fashion and online stores. Big names like Dyson, Sephora, Cotton On, eBay, MYER, Kogan.com, David Jones, JB Hi-Fi, White Fox, Kmart, Webjet and THE ICONIC (and much more) offer great deals. Smaller local businesses and boutiques also join in. Whether you're after global brands or local favourites, there's a Black Friday deal for everyone.
Black Friday is associated with retailers going ‘into the black’ or becoming profitable due to the great sales and discounts offered. It has become one of the biggest shopping events in Australia.
Black Friday typically lasts for one day in Australia and New Zealand, but many retailers now offer extended deals that may start earlier and continue through the weekend. Some retailers even extend their promotions into what's known as Cyber Week.
In Australia and New Zealand, Black Friday and Cyber Monday are both big shopping events, but they have some key differences. Black Friday is typically focused on in-store and online sales and deals, while Cyber Monday is centred around online discounts.
To find the best Black Friday deals, check retailer websites, sign up for newsletters to receive notifications, and follow social media accounts of your favourite brands. You can also use Afterpay to find all the best deals in one place. To make the most of the best Black Friday deals, we suggest planning your purchases in advance, set a budget, and prioritise the items on your wishlist. Compare prices, read reviews, and be prepared for when the sales drop.
Afterpay BNPL late fees, eligibility criteria, retailer terms and T&Cs apply. See afterpay.com for full terms.
