Festive Findings
A look back on consumer behaviour last holiday season.
Ready to sleigh your targets this holiday season? We took a look back at the 2021 holiday season to understand shopper behaviour, from what consumers were buying, to when they were buying it.
Festive Findings looks at:
- When consumers were shopping in-store vs online
- Which shopping moments were key for which channels
- Top categories and products purchased across different holiday moments
- How different generations shopped over the season
Use these insights to power your 2022 campaigns... after all tis the season to increase your sales.
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Written by
Sarah Kelly
Sarah Kelly is the B2B Marketing Manager for ANZ at Afterpay, creating business-facing content to add value, offer support and help our merchants grow.