Headline article image Festive Findings

Festive Findings

A look back on consumer behaviour last holiday season.

Ready to sleigh your targets this holiday season? We took a look back at the 2021 holiday season to understand shopper behaviour, from what consumers were buying, to when they were buying it.

Enter Festive Findings.

Festive Findings looks at:

  • When consumers were shopping in-store vs online
  • Which shopping moments were key for which channels
  • Top categories and products purchased across different holiday moments
  • How different generations shopped over the season

Use these insights to power your 2022 campaigns... after all tis the season to increase your sales.

All references to any registered trademarks are the property of their respective owners. Afterpay does not endorse or recommend any one particular supplier and the information provided is for educational purposes only.


Written by
Sarah Kelly
Sarah Kelly is the B2B Marketing Manager for ANZ at Afterpay, creating business-facing content to add value, offer support and help our merchants grow.
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