Explore Afterpay’s Festive Report for exclusive insights into how shoppers spent last holiday season – and how they’ll approach this year.
Discover how to turn peak momentum into every day growth with Afterpay.
January in Australia and New Zealand has its own rhythm. The Black Friday Cyber Monday (BFCM) frenzy is over. The festive sprint is behind us. Shops are quieter. Beaches are busier.
But smart retailers don’t pause. They reset. They refocus. They turn the slow months into an early lead, acquiring customers, building loyalty and setting up the year for momentum.
They do it with Afterpay.
Afterpay isn’t just a payment option. It drives sales, lifts basket size and increases acquisition and loyalty – during key retail moments and across everyday purchasing.
Discover our guide to how Afterpay can kickstart your growth in Q1 and drive sales across 2026.
Keep that BFCM energy going
Black Friday/Cyber Monday is big for most retailers. But with Afterpay it can be even bigger.
Download Afterpay’s guide and find out how Afterpay powered stronger sales for businesses like yours during Black Friday Cyber Monday weekend (BFCM) 2025, and how partnering with Afterpay can fuel growth across the calendar year.
New year. New momentum
Afterpay isn’t just built for peak season. It keeps sales growing all year round. Offering flexible payments helps you unlock:
- Bigger baskets
- New customers
- Loyalty that compounds
- Next-generation growth
Want to know more?
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