2021 Australian Fashion Laureate

People's Choice Award

presented by Afterpay

People's Choice Award

The Australian Fashion Laureate is back, and Afterpay is here to celebrate the most outstanding Australian fashion designers, as voted by you.


Showcasing the fashion innovators and change-makers of today, Afterpay wants your say in the People’s Choice Award presented by Afterpay.

Entries are now open.

The candidates in the running have:

01

Specialised in either

menswear, womenswear or

gender-neutral collections.

Specialised in either menswear, womenswear or gender-neutral collections.

02

Been in operation

for 3+ years.

Been in operation for 3+ years.

03

Creatively pushed

boundaries.

Creatively pushed boundaries.

04

Operated stores or

e-commerce in Australia.

Operated stores or e-commerce in Australia.

05

Offer Afterpay to their customers.

Offer Afterpay to their customers.

  • 01

    Specialised in either

    menswear, womenswear or

    gender-neutral collections.

    Specialised in either menswear, womenswear or gender-neutral collections.

  • 02

    Been in operation

    for 3+ years.

    Been in operation for 3+ years.

  • 03

    Creatively pushed

    boundaries.

    Creatively pushed boundaries.

  • 04

    Operated stores or

    e-commerce in Australia.

    Operated stores or e-commerce in Australia.

  • 05

    Offer Afterpay to their customers.

    Offer Afterpay to their customers.

The People’s Choice Award winner will be announced at the 2021 Fashion Laureate Event.

Vote for your favourite designer below!

The People’s Choice Award winner will be announced at the 2021 Fashion Laureate Event. Vote for your favourite designer below!

2020 Winner

macgraw

The 2020 winner of Afterpay’s People Choice Award at the Australian Fashion Laureate, Macgraw, is an Australian fashion label founded and run by sister duo Beth and Tessa MacGraw. Launched in 2012, their womenswear label is beloved across the country for its unique approach to free-spirited and feminine fashion. They have long graced the pages of high-end fashion magazines, including Vogue and Harper’s Bazaar, and been fan-favourites in their years showing at Australian Fashion Week.


This, and the abundance of esteemed awards won over the years, including The Australian Fashion Laureate for Best Emerging Designer, The Tiffany & Co. National Designer Award and The Regional International Woolmark Prize (IWP), has cemented the Macgraw brand as one of luxury and individuality, with no sacrifice of the playfulness in their designs that were so significant in their emergence. The People’s Choice Award celebrates the designers making new waves in the fashion industry, and the Macgraw brand has certainly carved its place in the design realm as they continue to take the industry by storm.

The 2020 winner of Afterpay’s People Choice Award at the Australian Fashion Laureate, Macgraw, is an Australian fashion label founded and run by sister duo Beth and Tessa MacGraw. Launched in 2012, their womenswear label is beloved across the country for its unique approach to free-spirited and feminine fashion. They have long graced the pages of high-end fashion magazines, including Vogue and Harper’s Bazaar, and been fan-favourites in their years showing at Australian Fashion Week.


This, and the abundance of esteemed awards won over the years, including The Australian Fashion Laureate for Best Emerging Designer, The Tiffany & Co. National Designer Award and The Regional International Woolmark Prize (IWP), has cemented the Macgraw brand as one of luxury and individuality, with no sacrifice of the playfulness in their designs that were so significant in their emergence. The People’s Choice Award celebrates the designers making new waves in the fashion industry, and the Macgraw brand has certainly carved its place in the design realm as they continue to take the industry by storm.

Read More

Vote for the

chance to WIN.

Vote now for your favourite brand to win the People's Choice Award and go in the draw to win $1000 to spend with them. T&Cs apply.

Our Candidates