Offer Afterpay internationally.
Telling your customers around the globe that they can Afterpay with you and pay in their local currency is a sure-fire way to drum up new business and attract much-wanted attention. Use your regular newsletter and a dedicated email to tell your customers that they can Afterpay with you from abroad.
Email copy.
Here is some sample copy you can use in an email.
SUBJECT LINE: We just opened a new store - everywhere.
HEADLINE: Shop with us no matter where you are.
COPY: Dear <Firstname>
We’ve just opened our doors to international shoppers. So, now you can checkout with us using your Afterpay account and pay in your local currency.
SUB-HEADING: How Afterpay works
BUTTON: Shop now
*Late fees may apply. Eligibility criteria apply. See www.afterpay.com for more details. Loans to California residents made or arranged pursuant to a California Finance Lenders Law license. © 2021 Afterpay US.
Email assets.
Use your email banners to promote the fact that customers can Afterpay with you from abroad and pay in their local currency. Consider adding an always-on banner to your emails to remind customers. There are mint, black, and white versions available.
Designer tip:
When downloading an asset with transparency/blank space, simply add it as an overlay on your brand image using an image editing program such as Canva or Adobe Photoshop.