Marketing messaging.

When it comes to promoting Afterpay in your marketing, such as your website, socials and emails, it’s important that you get the words right. We want you to stay true to your brand and speak in your voice. But there are a few simple rules you need to follow when you include us in your conversations with customers.

How to talk about us.

Here is a list of approved messages that you can use to promote Afterpay and its benefits across your marketing. You can download these assets and then add them to your emails, website and socials.  When using our company name, you should always refer to us as ‘Afterpay’.

Pay it in 4.Copied!
Shop now. Pay better. Choose Afterpay.Copied!

Pay it in 4 interest-free installments.

Pay over time / Pay over 6 weeks.Copied!

Buy now and pay it in 4 interest-free installments over 6 weeks.

Shop now / Take it home today.Copied!
No fees when you pay on time.Copied!
Afterpay it in-store.Copied!
<Afterpay logo> Accepted here.Copied!

How to show a price breakdown.

Showing the Afterpay price breakdown lets your customers know they can get the item now and spread their payments over time. This can help reduce cart abandonment and increase conversions.


Split the total price of the item into four to give you the 4 Afterpay payments, then display it as:

$XX or 4 payments of $XX with Afterpay

Make sure to include the Afterpay badge (as shown below) to capture the attention of customers.

$XX or 4 payments of $XX with Afterpay.Copied!

How to tag us on socials.

Social media acts as a virtual shop front. That’s why social media profile pages are a powerful way to let customers (and prospective customers) know you have Afterpay. Make it easier for customers to discover that you offer Afterpay by adding us to your bio and tagging us in your posts and stories.

Here is some sample copy you can use in your posts.

Option one

Yay! We’ve partnered with @afterpayusa so you can now pay better whenever you shop with us. Just choose Afterpay when you checkout, then pay it in 4 interest-free instalments.* 🙌 #afterpayit

Option two

Shop now at <Brand name> and pay better with Afterpay.*#afterpayit

*See @afterpayterms for complete terms.