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6 ways to help drive sales with Afterpay

Letting customers know you have Afterpay is the first step to driving higher sales.

It’s one thing to sign up with Afterpay. But to really see the benefits, it’s important to let your customers know you have it.

Here at Afterpay, we’ve seen retailers communicate that they have Afterpay in a range of creative ways – from using digital banners when shoppers first arrive on-site, to weaving Afterpay messaging into their marketing, social media or on their product pages.

“Offering Afterpay can drive up average order value, increase incremental sales and attract new customers.”

And we know that offering Afterpay can drive up average order value, increase incremental sales and attract new customers. So, here are 8 brilliant ways that real retailers are using Afterpay to help drive sales.

1. Feature Afterpay on social media

For many retailers, social media acts as a virtual shopfront. A recent report by digital agency Composed found that 60 per cent of Gen Z shoppers in the US use Instagram to discover new brands and products, and more and more consumers are buying straight from social media thanks to shoppable posts and pins.

That’s why social media profile pages are a powerful way to let customers (and prospective buyers) know you have Afterpay. 

Multi-Vitamin company Good4Me features Afterpay in its Instagram bio. And New York film processing business Photo Dom promoted its partnership with Afterpay by creating a dedicated co-branded Instagram post.

2. Place Afterpay prominently on your website

Knowing Afterpay is available is an important factor for customers when deciding whether to make a purchase so the sooner they know you offer it, the better. 

“At Poketo, we display the Afterpay logo clearly on our website.” says Ted Vadakan, co-founder of Los Angeles art and homeware store Poketo.

3. Website footer

Another key way to let customers know you have Afterpay in the footer of your site, as Drunk Elephant and Biossance have done.

4. Product page

Santa Monica beauty brand Topicals features Afterpay on its product description pages, to let customers know how much they’ll pay per payment with Afterpay.

Brands like leather goods retailer Parker Clay and luxury womanswear McMullen Boutique also feature Afterpay at this key decision-making point in the customer’s purchase process.

McMullen Boutique founder Sherri McMullen says that clearly offering Afterpay has helped the business reach a younger consumer. “We’ve definitely seen an increase in a younger demographic. We’re able to see that we can reach more consumers by allowing more flexibility with payments. It’s been wonderful. It was a great opportunity to be able to reach a new audience and gain more sales and more revenue by offering it.”

5. Frequently Asked Questions

Another way to help drive sales with Afterpay? Create a dedicated FAQ page, which addresses any questions customers may have – like Lush US. The beauty and bath brand has created a customer care page that explains exactly how to use Afterpay online and in-store, to reduce any friction in the path to purchase.

Offering comprehensive information about Afterpay and how it works also means fewer questions via customer support lines.

6. Emails

Letting your customers know that you’re prioritising their needs by providing alternative ways to pay is a great opportunity to connect with them. When Japanese skincare line Tatcha launched with Afterpay, a dedicated solus newsletter was sent out to subscribers, explaining exactly how it works and demonstrating how popular products can be split into four payments.

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All references to any registered trademarks are the property of their respective owners. Afterpay does not endorse or recommend any one particular supplier and the information provided is for educational purposes only.

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Written by
Anna Saunders
Anna Saunders has worked for marie claire Australia and British marie claire. She is the co-founder of PRIMER studio and PRIMER.com.au.
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